Lift Brands, the parent company of Snap Fitness, also operates other fitness concepts 9Round, STEELE 365, and Fitness on Demand. UP 121 locations (previously in 2nd place)Īn international brand founded in 2003 and headquartered in the USA. Snap Fitness - 339 locations (AU) (March 2023) Twitter = 110.1K followers | 196.6k followers.Instagram = 19.7K followers | 22.6k followers.Ongoing Fees = flat fee structure $ TBA | marketing $250 mthįirst number is Oct 2020, second number is March 2023).Initial Franchise fee = included in Investment cost.Investment = starts at $350k - $450k (not including equipment cost / rental).Franchising Since = 2008 ( in Australia).CEO = Nicole Noye (CEO), Justin McDonell (Co-founder & Chair).Key information that jumps out is investment from $350k, 560,000 members, with 1,100 members per club on average.Ĭurrently they list 16 full size club opportunities available and 15 small format club opportunities. The franchise recruitment page is good with helpful information to quickly understand more about the brand. And it makes sense as in looking at the locations available, they are in significantly smaller regional towns (think Esperance, Dalby, Merimbula) with less population base to draw on for members compared to their metro counterparts. The smaller format is listed as having lower entry costs, less staff, less equipment. A business of this size would have a number of established franchises for sale as well. It appears the Anytime Fitness method in approaching this is seen on their franchise information page with ‘Introducing the small club format.’ that they state they have alongside their regular club opportunities. Getting to that 500 location number in the Australian market means that opportunities for growth lessen with our smaller population, and cannibalisation of other gym owner markets in the brand becomes a more challenging issue. Of note, the brand reports that nearly 48% of existing franchisees own more than one location.Ī 24/7 gym operation. The chain experienced fast growth in Australia from start in 2008 to 400+ locations by 2016. A look at their current available franchise opportunities, it appears that WA is a region of significant focus for new growth in Australia. The brand falls under the Collective Wellness Group, that also has the XTEND barre brand as well in it's stable. UP 12 locations (previously in 1st place)Īn international brand founded in 2002 and headquartered in the USA, and now operating in more than 50 countries, it expanded into the Australian market in 2008. Around 40% of the brands' Australian locations are located in NSW. Anytime Fitness - 530 locations (AU) (March 2023)
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